TikTok has changed the game for digital marketing, giving brands a platform to go viral and gain massive visibility almost instantly. With its lively interface and active user community, TikTok presents unique chances for marketers to grab attention and achieve tangible outcomes.
In 2023, a significant change shook up the world of social media when TikTok became embroiled in a major advertising scandal. Known for its viral dance trends and short-form entertainment, the platform became the epicenter of what would turn out to be one of the biggest digital marketing scandals of the year.
TikTok's rapid growth has turned it into a marketing powerhouse, attracting over 1 billion users worldwide with its addictive short videos. Brands are eager to take advantage of the platform's unique algorithm, which can make unknown creators famous overnight and turn products into instant hits.