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TikTok has changed digital marketing. In fact, it's now a top platform for e-commerce! In recent years, many have used TikTok for dropshipping ads. The reason? High engagement rates, trendy users, and low-cost ads.
According to a study by RivalIQ, the median engagement rates across all industries on TikTok are at an impressive 2.63%. For specific niches, it stands at 1.80% for retail, 1.41% for fashion, 1.91% for home decor, and a whopping 3.5% for travel.
These numbers make TikTok an exciting prospect for e-commerce entrepreneurs and digital marketers. Comparing TikTok's engagement rate to Facebook's engagement per post, which sits at a mere 0.063%, and Instagram's at 0.43%, this video social network is dancing circles around the competition.
We've packed this post with tips, strategies, and examples to help you create high-converting ads in 2024. But it's so much easier to talk about tips and tricks with actual samples.
Using Anstrex In-Stream, we identified high-performing ads in specific e-commerce niches. Under each one, we'll talk about the strategies applied by each one of these ads that helped them succeed. To help you replicate the search and find the right ads for your needs, we'll outline the steps we took.
If you don't have an Anstrex In-Stream account yet, sign up here. You can try it out with a free account first (with limited features), then switch up to the Premium Plan once you see how useful it could be for your business.
Once you log in, there are several ways to find ads for the products you are looking into.
For our search, we'll use any of these tabs.
We'll also show you how to find the actual dropship products using our Anstrex Dropship app.
If you don't have an account here yet, I suggest you get one here. You can opt for the free plan if you just want to test it out, but the Standard and Premium plans are worth it if you want to make your dropshipping life easier.
Let's get started!
Have you ever found yourself wrestling with a stubborn jar lid or battling a splattering sauté pan like it’s the final boss in a video game? You’re not alone! Everyone spends time in the kitchen, and we've all encountered pesky little problems that turn gourmet dreams into kitchen nightmares.
Enter the viral kitchen items – the knights in shining armor ready to swoop in and save the day. From nifty gadgets that cut your prep time in half to genius hacks that make cooking as easy as pie (or should we say, as easy as pre-sliced pie?), these items tap into universally relatable pain points. It's no wonder they become instant hits on TikTok.
Trust us, these products aren’t just solving problems; they’re also raking in the dough, making them some of the most profitable dropship items out there.
For this sample, I'll be using the Top Creatives tab and then the Advanced Search tool.
Narrowing down to just the United States combined with either "kitchen gadgets" or "kitchen finds" for ad text. I'll also have it sorted in Descending order based on Views.
Here's what we had under the results.
The top ones are from Amazon, so I skipped that. While it would give us great ideas, let's look for a video that doesn't come with a brand so that the brand recall does not influence the audience's response to the video itself. I scrolled down until I found a pretty good list, which is what's shown above.
I took a look at the first product, which was something like an alternative to a steel wool for cleaning pots.
It's a Spark Ad (learn more about Spark ads and other types of TikTok Ads here) and it has generated over 292 thousand views in a span of 18 days. If you look at the hashtags the advertiser used, you'll see "kitchenhacks," which could be a great keyword to try when searching for other viral kitchen stuff.
Under the analytics tab, you can see that it had a consistent daily ad performance. It also gets more than 200 shares a day. That's a lot of extra views for the video!
While the impressions count took a dip and rose again, it is evident that now that it has gained enough traction, the advertiser can now pause the ad and let the organic shares and views do their thing.
Here's what the actual video looks like:
@chicdiscoveries0 I ned this!!! Perfect for cleaning of household utensils, pans, cookware, bakeware, ovens, grills, pots, pans #fyp #kitchenhacks #kitchen #homeimprovements ♬ Matter of Time - Spuddy
As you may notice, nobody even talks. It just shows how the product is used, plus some trending music. It's a generic video with no advertiser watermarks, so you can download this video and use it for your own promotion.
The advertiser uses TikTok Shop for its e-commerce platform. They call the item the Multi-Purpose Wire Cleaning Cloth.
Let's go ahead and look for this product from dropship sources. I went over to the Anstrex Dropship tool.
Ok, now here at the Dropship App, head over to the Product Catalog, and then use the search function. I searched for "wire cleaning cloth" since these words make the most sense in describing the product without having to write the whole product title from the advertiser's page.
I also opted to show results in descending order based on Orders for the Past 90 days. If you want to show where dropshipping stores have been buying the past month or two, you can choose to show number of orders for the past 30 or 60 days.
Here are the results:
Here are a few more kitchen finds that are making the rounds recently:
All the videos shown in these ads have minimal talking and more showing. Also, if something needs to be said, they are shown in text on the video itself. Make full use of this feature!
With all the cleverness of a fox in a henhouse, TikTok advertisers are tapping into our tech-infused woes and transforming them into sales gold.
These savvy marketers have pinpointed our everyday frustrations—from tangled cables and low battery anxiety to the curse of forever-lost TV remotes—as golden opportunities. They craft videos that showcase innovative tech solutions in action, often without uttering a single word.
Instead, they let the gadgets do the talking, demonstrating their magic with captivating visuals and catchy tunes. It's a strategy that plays directly into our weaknesses, making us wonder how we ever lived without these tech marvels.
Another subcategory that's performing well for tech products is impulse buys. These are items that you don't really need, but upon seeing videos, you are compelled to buy.
And, before we know it, we've clicked 'add to cart' faster than you can say "viral sensation."
Now, to find viral tech gadgets, we use our spy tool once again. We narrow down the search with these settings:
Creative Text includes any of the following:
Creative Text doesn't include:
And has a popularity of less than 5,000. While you can always search for those higher, I found that those with higher popularity are brands. Since we're focusing on dropship items, I figured less than 5k would be a good popularity.
You can niche down results by adding specific terms. Like if you want to focus on gaming-related gadgets, you can add pcgaming or gamingsetup or cozygamingsetup.
Let's add that to this search. Here's what we came up with:
Let's look at the really cool astronaut starry night projector. We'll be choosing this one because, on the long list of results, we've seen this item promoted by various advertisers. This means it's widely available and is not branded.
Based on the details of the ad, the advertiser is using Shopify, which is another great sign that it's a dropship item.
You can also find clues from their landing page:
It also has a pretty nice like rate at 1.2%, considering most e-commerce products fall at less than 1%. Checking the Analytics page, we see good ad performance during its entire run.
Here's the actual video:
@ennzville Experience the cosmos like never before Get your Astronaut Star Galaxy Projector now ON SALE and light up a world full of galaxies. #ledprojector #astronautprojector #fyp ♬ original sound - EnnzVille
It shows the viewer how to use the item and see the nice projected stars in a room. The item is also
If you want to use the same video, I suggest checking through the rest of the results since the video from this advertiser (though pretty generic) has a watermark on it. I saw several other videos for the same product anyway—another great sign that it's a dropship product.
Let's go and search for this product in the Dropship App. I used the basic search and typed in "astronaut projector."
There are more than 3 dozen results, which means you'll surely be able to find several suppliers. The prices vary from $5 to $13. Most of these suppliers get 20 to 100 orders of this item on a daily basis. It's a pretty good number to go by.
Is it a great item to dropship? Definitely!
We've found several other tech products that performed really well in the dropshipping arena. These include:
Now, who doesn't love spoiling their furry friends? Enter the wonderful world of viral pet products and accessories, where our pets go from ordinary to extraordinary faster than you can say "walkies!"
Pet owners are always on the lookout for the next big thing that will make their pets' lives more comfortable, fun, and stylish. And boy, have TikTok advertisers nailed this niche.
These clever marketers understand that showing our pets in action is far more effective than a thousand words.
rtWhether it's a dog chasing an automatic ball launcher, a cat purring in sheer bliss on a heated bed, or even a parrot having the time of its life with a new toy, the visuals do all the talking. Our pets become the stars of the show, and we can't help but be captivated.
Similarly to our tech and kitchen products, you can find potential winners using our trusty spy tool. Search for videos using terms like "pet accessories," "dog toys," "cat gadgets," and exclude all big brands like Amazon for more dropship-friendly finds.
Here's how we did the search:
Creative Text includes any of the following:
Creative Text doesn't include:
We remove food and supplement because such items are usually branded stuff and you don't want to dropship such items as it might cause issues for you in the long run.
Here's an example of what we found:
Pet toys are really the top option for dropshipping. Next in line are pet combs and massagers. But another one that's getting a lot of hype are pet parent clothing.
Here's one of my personal favorites:
There are plenty of shirt printing suppliers out there, as it's one of the first products that were dropshipped EVER.
If you want to ride this wave, you'd have to prepare your own designs then send them over to print-on-demand shops. Checking the Dropship app, we find the following:
So you've got a great list of sources from AliExpress, DHGate, and Banggood. But you also have the option to work with Printful, RedBubble, Printify and more.
Heave a look at the actual TikTok ad here:
@pawsionate.com Adorable sleepshirt made only for Dog lovers #pawsionate #personalizedgifts #doglovers #dogparents #tshirt ♬ original sound - Pawsionate
The pet market is brimming with opportunities. Some of the trending products include:
Now, with all these viral pet products at your fingertips, it's time to make your dropshipping store the ultimate destination for pampered pets everywhere!
TikTok is more than just a platform for dancing and viral challenges — it's a goldmine for e-commerce entrepreneurs and digital marketers looking to boost their dropshipping businesses in 2024.
Remember that authenticity is key on TikTok. Users appreciate genuine content that tells a story rather than overtly promotional material. Use storytelling techniques to show how your product solves a problem or enhances the user's life. This approach not only builds trust but also makes your ad more memorable.
By understanding the unique benefits of TikTok, creating engaging and authentic content, and learning from successful ass, you can craft high-converting dropshipping ads that resonate with your target audience.
Ready to take your dropshipping business to the next level? Sign up for a free trial with our service and start creating ads that convert today!
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