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Best Practices for Native Advertising in Video Content

Native advertising in video content is a marketing strategy that seamlessly integrates promotional messages into the video experience.
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Dan Smith

How Native Advertising is Changing the Landscape of Journalism

Native advertising is a type of paid media where ads are designed to look and feel like the content they appear in.
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Dan Smith

Understanding Header Bidding: The Key to Maximizing Ad Revenue

Understanding header bidding is essential for publishers aiming to maximize their ad revenue.
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Dan Smith

10 Things You Should Know About Next-Generation Cookies like Utiq

Understanding next-generation cookies is crucial for anyone interested in user tracking technology and online privacy. Traditional third-party cookies have been the backbone of digital advertising, allowing advertisers to track user behavior across multiple websites.
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Dan Smith

The Advantages of Header Bidding Revealed in a Groundbreaking Study

Header bidding is a major development in programmatic advertising. It allows publishers to simultaneously offer their ad space to multiple ad exchanges before making calls to their ad servers.
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Dan Smith

10 Best Ad Alternatives to Google Ads You Need to Know
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Dan Smith

Did You Know Amazon is Revolutionizing B2B Lead Generation with Display Ads?

Amazon is changing the game in B2B marketing with its new feature for B2B lead generation through display ads. This exciting feature is seamlessly integrated into Amazon's Sponsored Display format, allowing businesses to capture high-quality leads directly within the ad.
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Dan Smith

The Ultimate Guide to VAST Tags: Implement, Optimize, and Monetize
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Dan Smith

How Alexa Echo is Changing the Game in Ad Targeting

The Alexa Echo ecosystem has transformed modern advertising. Smart speakers, like the Amazon Echo, are not just tools for playing music or setting reminders; they are powerful devices that gather and analyze user data to improve ad targeting.
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Dan Smith

Chrome's Privacy Changes: How Google is Shaping Privacy Regulation

Google's Chrome browser has become a central figure in the evolving landscape of digital privacy regulation. With its vast user base, Chrome's policies directly influence how privacy standards are shaped and implemented across the internet.
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Dan Smith