HOW AN E-COMMERCE STORE IN PERU MADE THOUSANDS IN PROFIT BY SELLING KIDS' DRAWING TABLETS

Case Study: E-Commerce Advertising Success on TikTok

Kulwant Nagi

Published on: July 14, 2024
Last Updated on: July 15, 2024

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TikTok: A Game-Changer for E-Commerce Advertising

TikTok has emerged as a powerful advertising platform for e-commerce businesses looking to drive sales and grow their customer base. Leveraging its unique approach to content and vast user engagement, TikTok offers several benefits that make it an essential component of any modern marketing strategy.

In this case-study, we present to you how a small e-commerce store generated massive profits by selling a low cost writing/drawing children's tablet in 1 week. Let's break down the results they achieved and analyze the strategies they employed to make TikTok their secret weapon for success.

The e-commerce store, called megastoreperu.com started by making a single video ad. This ad targeted parents whose children are addicted to mobile phones and are searching for other options to nurture their creativity. The ad aimed to evoke emotions in these parents.

Here is the video ad:

Key Elements of the Video Ad

• Storytelling: The ad opened with a relatable scenario—a child engrossed in a mobile phone, oblivious to the world around them. This scene struck a chord with many parents who worry about their kids' growing dependency on digital devices.
• Emotional Connection: The narrative then shifted to show the child's transformation after receiving a megastoreperu tablet. Engaging visuals depicted the child exploring their artistic side, drawing, and writing creatively. This transformation highlighted the potential benefits of the product, creating an emotional connection with viewers.
• Parental Concerns: By addressing common parental concerns upfront, such as limited creativity and excessive screen time, the ad resonated deeply with its target audience. Parents could see a tangible solution to a problem they faced daily.
• Call-to-Action (CTA): The video concluded with a powerful CTA encouraging viewers to visit the megastoreperu website to learn more about how this innovative tablet can help foster their child's creativity. The CTA was designed to be both urgent and compelling, motivating immediate action.

The CTA was linked directly to their product page which was running on a Shopify E-commerce platform. Here is a screenshot of the landing page:

Within just one week, this ad from megastoreperu.com acquired over 15 million views with 68k likes and sold thousands of tablet with a significant margin.

Let's try to run some numbers on this campaign based on some reasonable assumptions and metrics.

Conclusions

As evident from the above data, this particular advertiser was able to make massive profits of $50,000 (Fifty Thousand US dollars) or more within a short span of 1 week during the holiday season.

This case study demonstrates the immense potential TikTok holds for e-commerce businesses. Its ability to drive massive engagement and conversions through creative content and influencer partnerships makes it a game-changer in the advertising landscape. As more businesses recognize its power and harness its capabilities, we can expect TikTok to continue revolutionizing the way we approach e-commerce advertising.